- Shafraz Mansoor on Bolt Gear’s inaugural store
In a resounding stride toward expanding its footprint, activewear brand Bolt Gear unveiled its inaugural store at One Galle Face Mall, an event that marks a pivotal moment in the brand’s growth trajectory. This new retail space not only showcases the latest in premium lifestyle and sports-focused activewear for men, women, and children but also represents the culmination of Bolt Gear’s relentless commitment to fostering a culture of determination and promoting a healthy lifestyle.
Founded in 2012 by the visionary Shafraz Mansoor, Bolt Gear stands as a testament to the transformative power of fitness. The brand’s journey began with Mansoor facing a personal injury, prompting him to embark on a fitness routine. Recognising the dearth of activewear options in Sri Lanka in 2011, Mansoor seized the opportunity to launch Bolt Gear and revolutionise the activewear landscape.
Brand ethos
The store at One Galle Face Mall introduces Bolt Gear’s cutting-edge activewear collections, designed not only to meet but exceed the expectations of fitness enthusiasts. Bolt Gear Founder and Chief Executive Officer (CEO) Shafraz Mansoor shared the brand’s ethos, saying: “Fitness for me, is making healthy choices every day to live a fulfilling life. We’re committed to helping you achieve your fitness goals while providing comfortable sportswear for every activity. Bolt Gear strives to promote a healthy lifestyle and foster a culture of determination for individuals of all ages.”
The product range at the flagship store spans an array of activewear essentials, from t-shirts and joggers to shorts, vests, hoodies, matching sets, and accessories. Each piece is meticulously crafted with breathable fabrics, reflecting the brand’s unwavering commitment to optimal comfort. What sets Bolt Gear apart is its unique use of a poly-spandex blend fabric, striking an impeccable balance between durability and comfort.
“We believe in style and practicality when designing sportswear. We want people to feel good in these pieces, and we want the pieces to function well for the activities they’re built for,” emphasised Shafraz Mansoor, elucidating the brand’s design philosophy.
Partnerships
Bolt Gear’s success isn’t just confined to its product offerings; the brand has also established significant partnerships with international sports entities, including the International Cricket Council (ICC), Rugby World Cup, Wallabies, and All Blacks. Their notable stint as the official clothing partner for the 2014 ICC T20 World Cup solidified Bolt Gear’s presence on the global stage.
Reflecting on the brand’s partnerships with international sports entities, Mansoor noted: “Collaborating with organisations like the International Cricket Council and being the official clothing partner for major events like the ICC T20 World Cup has been an incredible journey. It’s a testament to our commitment to quality and performance on a global stage.”
Commitment to empower
Central to Bolt Gear’s identity is its logo, featuring a shield and a sword – an emblematic representation of the challenges inherent in achieving physical fitness and the determination required to surmount obstacles. Through this symbol, the brand aspires to inspire and empower individuals of all ages, fostering a culture where determination takes precedence, and a healthy lifestyle becomes the norm.
Mansoor also shared his thoughts on the unique logo, saying: “The shield and sword in our logo embody the spirit of overcoming challenges. We believe that achieving physical fitness is a battle, and our activewear is designed to be the armour that empowers individuals to face those challenges head-on.”
Further, he continued to share his passion for fitness and activewear with enthusiasm. He emphasised: “Our store at One Galle Face Mall is not just a retail space; it’s a manifestation of our commitment to empowering individuals through fitness. We want everyone to feel the dedication we put into each piece when they walk through our doors.”
The flagship store also offers patrons an immersive experience, allowing them to witness the physical evolution of the brand and revel in exclusivity. The store’s location provides a spacious and convenient shopping environment, making the Bolt Gear shopping experience both enjoyable and accessible.
In the heart of One Galle Face Mall, Bolt Gear’s inaugural store isn’t merely a shopping destination – it’s a celebration of fitness, determination, and style converging under one roof. As the brand continues to chart new territories, this store stands as a beacon, inviting everyone to embrace a healthier, more active lifestyle with Bolt Gear’s innovative activewear.