Ceylon Tea to be promoted as corona blocker
This strategy has been formulated by SLTB Chairman Jayampathi Molligoda to boost the popularity of Ceylon Tea in international markets and bring in foreign exchange which is desperately needed by Sri Lanka’s coronavirus-hit economy.
According to Molligoda, black tea is abundantly enriched with theaflavin, an antioxidant polyphenol that has numerous biological qualities scientifically proven to develop the immunity system, even against coronaviruses such as Covid-19.
“Theaflavin even helps to combat Covid-19 by improving immunity. But of course, not in the people who have already caught the virus,” Molligoda alleged.
According to him, Ceylon Tea is grown in high-conditional areas where metallic and chemical pesticides are not used unnecessarily in growing tea plants and the 5.8 pH level and soil texture of the cultivation land is ideally suited for high theaflavin generation. The high percentage of theaflavin leads to improved immune systems, he stated.
Considering the wellness behind Ceylon black tea and people’s growing awareness of the biological qualities of theaflavin, the SLTB is planning to conduct promotional campaigns soon, through social media platforms and international and local print and electronic media channels.
“We are going for a campaign promoting tea as a wellness range. Compared to other tea-producing countries’ products, this may help strengthen the immune systems of tea drinkers to fight Covid-19,” he noted.
Molligoda stated that Germany, one of Sri Lanka’s biggest black tea markets, is being looked at for this campaign and the SLTB is planning to export black tea to Egypt, Pakistan, and the UK at the moment along with other products.