Dialog welcomes number portability plans

Following the announcement on Monday (24) by the Telecommunications Regulatory Commission of Sri Lanka (TRCSL) with respect to the implementation of number portability (NP), Dialog Axiata PLC (Dialog) said yesterday (25) it welcomes the re-initiation by the TRCSL of a roadmap to reach the international best practice of maximising customer choice in the telecommunications industry.

Number portability, which enables the switching of mobile and fixed line numbers across competing service providers, is a customer facility widely practiced internationally and is a key facet of a liberalised telecommunications market.

Dialog noted that it first proposed in July 2008 the initiation of a roadmap to alleviate consumer choice bottlenecks including number portability and that it believes the paradigm that maximising consumer choice would result in the enhancement and development of the industry overall, resulting in benefits to all service providers and their customers.

“Dialog is honoured by the trust placed in the brand and its services by over 15 million Sri Lankan consumers. The success and growth of the company would not have been possible if not for our customers exercising their choice.

“Open competition and customer choice is at the root of our success and is a paradigm we deeply respect. Advanced technologies enable not only a suite of advanced facilities but also the freedom of consumers to choose the best,” said Dialog Director/Group Chief Executive Supun Weerasinghe.

While Sri Lanka’s telecommunications market has been recognised globally for its affordability and quality of services as well as state-of the art technology and advanced facilities, enablement of the portability of mobile and fixed numbers across networks has not been implemented to date.

“We are very happy to see the TRCSL moving forward with the next steps in the liberalisation of our industry and we congratulate the TRCSL for initiating the process of implementing number portability in Sri Lanka. Dialog is also optimistic that the TRCSL will move forward swiftly with other similar enablers of consumer choice,” Weerasinghe added.

Dialog entered Sri Lanka’s telecommunications market as the fourth entrant in the mobile sector. It rose to the top spot in 2000. Dialog and its principal shareholder Axiata Group Bhd also hold the distinction of being Sri Lanka’s largest FDI (foreign direct investment) with a total investment to date of $ 2.7 billion directed at telecommunications infrastructure development in Sri Lanka.