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Dubai awaits Asia’s Sevens Rugby culmination




Amali Nanayakkara, Group Chief Marketing Officer – Dialog, hands over sponsorship to Qais Al-Dhalai, President, Asia Rugby, in the presence of Namal Rajapaksa, Minister of Youth and Sports. Also in picture are Harsha Samaranayake, Senior General Manager – Brand and Media, Group Marketing, Dialog Axiata (on left) and Asanga Seneviratne, Chairman, Competition and High Performance, Asia Rugby


Compiled by Ranjika Perera

The culmination of the three-legged Asia Rugby Sevens Series is set to be in Dubai, United Arab Emirates (UAE), this Friday and Saturday, 19 and 20 November.

Dialog Axiata PLC will be the title sponsor of the much looked-forward-to event. The announcement in this regard was made at a special media briefing held at the Port City Gallery in Colombo on Monday (15).

Sports Minister’s remarks

“I don’t have to introduce Dialog to rugby and it was in 2012 that they partnered with us (the national rugby team) when I was playing (in it). Dialog is a very strong partner for rugby and, not only rugby, for most of the sports in Sri Lanka,” Youth and Sports Minister Namal Rajapaksa, who is also former Sri Lanka rugby Captain, said on the occasion.

From 2015 onwards, Dialog Axiata has sponsored the Sri Lankan leg of the Asia Rugby Sevens Series which was traditionally played at the Colombo Racecourse Grounds. The Sri Lankan leg Sevens Series was last played in Colombo in 2019 before the outbreak of the Covid-19 pandemic.

Picking qualifiers for Rugby World Cup 2023

Asia Rugby Sevens Series 2021, to be hosted in Dubai this time, will be a culmination of the traditional three legs of the tournament played across Asia to pick the qualifiers for the Rugby World Cup.

The 10th edition of the quadrennial Rugby World Cup is set to be held in France from 8 September to 28 October 2023.

Asian Rugby Sevens was launched in 2009 with China, Hong Kong, India, Korea, Malaysia, Singapore, Sri Lanka, Thailand, and UAE being hosts through the 11 years since then. The 2021 Asia Rugby Sevens Series will be hosted as two tournament events in the UAE following the cancellation of the 2020 series due to Covid-19 pandemic.

The Asia Rugby Women’s Seven Series too will run parallel to the Asia Rugby Men’s Seven Series. In the current format, the tournament features the top eight teams in Asia in both competitions.

Qais Al-Dhalai graces the occasion

“Asia has the biggest potential to popularise this sport that we all love, making it a truly international sport for all, both male and female,” Qais Al-Dhalai, President, Asia Rugby, who too was present on Monday, said.

“Asia Rugby’s ultimate objective is always to partner with a reputable and efficient organisations, which we found in Dialog (which is) super fit,” said Al-Dhalai whilst also adding that Asia has over 130,750 registered players, 450,000 regular participants, as well as nearly 1,000,000 social media followers illustrating the Asian strength of the game of rugby.

Unique fan jersey launched

Dialog, together with Asia Rugby, launched a unique fan jersey yesterday (see photo) with a view to capturing “the spirit of rugby in the Asian continent”.

The fan jersey, designed and stitched in Sri Lanka, encompasses the vibrant colours and unique designs of Asia as well as sporting the map of the continent on the right-hand sleeve, which incidentally has the highest viewership for rugby in the world.

The fan jersey would be available in all sizes at all leading fashion retail outlets for a price of Rs.1,650/=.

Dialog, an all-sport sponsor

Not only rugby, but Dialog Axiata is also the proud sponsor of the Sri Lanka national cricket, volleyball, and netball teams. The company also has a close association with the President’s Gold Cup Volleyball, Junior Volleyball, National Junior and Senior Netball Tournaments, Schools Rugby League, the Knockout, and Sevens Tournament too.

It also sponsors Premier Football, schools cricket, and Paralympic Sports by powering Army Para Games, National Para Games, whilst also sponsoring the Sri Lanka contingent in recent past for the World Paralympic Games.


Dubai awaits Asia’s Sevens Rugby culmination