Emirates is to launch NFTs (non-fungible tokens) and exciting experiences in the metaverse for its customers and employees.
Emirates Airline and Group Chairman/CEO Sheikh Ahmed bin Saeed Al Maktoum said: “Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.”
The airline unveiled its plans to build signature brand experiences in the metaverse, alongside both collectible and utility-based NFTs. The first projects are already underway, with launch anticipated in the coming months.
Emirates also announced that its pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs, and Web3.
“It is fitting that our future-themed Emirates pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”
Emirates stated it continues to engage with industry partners on its Web3 strategy, and recruit talent for its pipeline projects.
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Image 02: The Emirates pavilion’s VR experience proved popular among visitors
Emirates to launch NFTs in metaverse
25 Apr 2022
Emirates to launch NFTs in metaverse
25 Apr 2022