On World Animal Day (October 4), Indira Cancer Trust has initiated a K-9 support campaign to promote monthly breast self-examination in all women over the age of 20 years. The campaign involved a flyer depicting a series of puppies dressed in pink in commemoration of Breast Cancer Awareness month, in addition to promoting breast self-examination. "The campaign's main purpose is to promote awareness on breast cancer," a representative of Indira Cancer Trust told The Morning. Indira Cancer Trust works with many partners to promote awareness this October, simply because early detection saves lives.