IPG and Redstrike team up in new joint venture
The Dubai-based Innovative Production Group (IPG), the Sri Lanka Cricket (SLC) television production rights holders and the event rights holders of the Lanka Premier League (LPL), has joined hands with Redstrike, a rights holder and an international commercial and strategic representative of various international sports federations etc, in a joint venture to “further expand their working relationship with the aim of strengthening their combined resources to grow sports rights globally”.
“The joint venture will also see IPG become the cricket and media arm of Redstrike and will be led by Redstrike Commercial Director and former Commercial Director of Cricket Ireland, Dennis Cousins,” the two establishments said in a joint release on Saturday (16).
‘Redstrike IPG’ will now oversee all commercial activity for the LPL which is due to take place in December. The company will have a presence in both Dubai and Dublin and will work in partnership with other Redsrike and IPG’s offices in the UK, Asia, South Africa, Pakistan, and India.
Anil Mohan, CEO, IPG Group, said, “I’m delighted to formalise our partnership with Redstrike by creating this new joint venture. Working with Redstrike is a natural step for IPG to grow our media business globally through the Redstrike network and utilising the vast expertise that Redstrike have, working with sports organisations globally,” whilst also adding that their new body has plans to “bringing motor sports, rugby, and futsal” too to Sri Lanka.
Mike Farnan, Group CEO, Redstrike, said: “Having joined the advisory board of the IPG Group a number of months back, it became apparent quickly that there were huge synergies between both Redstrike and IPG that could be built on to create new opportunities for both brands. Delivering 360 degree experiences across multiple sports and acquiring new sports rights is high on the agenda for Redstrike IPG.”