LOLC General Insurance PLC (LOLC GI), one of the general insurance companies in Sri Lanka, stated it is disrupting the general insurance industry by making motor insurance a lifestyle product with its unique loyalty programme “Honours” with rich rewards, in addition to unveiling its first ever electronic Point-of-Sale (ePOS) – the digital policy issuance network.
LOLC GI stated that its new lifestyle loyalty programme “Honours” is crafted with seamless and delightful experiences that provide consumers with real value. Loyal customers will be grouped into four-tiered multi-level memberships such as Classic, Silver, Bronze, and Platinum, and will be rewarded with benefits on a daily basis.
The rewards scheme is applicable for all LOLC GI Motor Policyholders, who will receive discounts and benefits through the loyalty partner network – Channel 17 (CH17).
Thus, “Honours” has been designed not as a usual loyalty platform, but a strategic ecosystem built to benefit motor policyholders while ensuring small and medium enterprises (SMEs) and other business entities in Sri Lanka remain active.
Customers can accumulate “Honours” loyalty points while transacting with any of the merchants within the network and are free to redeem points through selective partners, or during their policy renewal.
PHOTOS PRADEEP DAMBARAGE
LOLC General Insurance launches ‘Honours’ loyalty programme
06 Oct 2022
LOLC General Insurance launches ‘Honours’ loyalty programme
06 Oct 2022