Major tourism promotion in Russia today

By Dinitha Rathnayake

A discussion between Russian journalists and representatives of tourism organisations with representatives of the Sri Lanka Tourism Organisation will be held in Russia today (6). There will also be an exhibition of photographs of Sri Lanka’s tourist destinations to show tourists that Sri Lanka is an attractive tourist destination.

A similar tourism promotion programme is being implemented in Ukraine as well.

These programmes are part of a number of inaugural tourism promotion initiatives taking place under the guidance of Tourism Minister Prasanna Ranatunga under the Government’s programme to uplift the tourism industry.

With the Covid pandemic, every country had taken steps to suspend plans to boost tourism. These countries are currently working to boost the tourism industry in line with health advice.

Several discussions have been organised between the heads of the tourism industries in these countries and the Minister of Tourism Prasanna Ranatunga.

Russia and Ukraine have recently ranked among the top 10 countries in terms of tourist arrivals to Sri Lanka.

During the pandemic, Sri Lanka also implemented a tourism regulation project with Ukraine and Kazakhstan. Accordingly, 24,320 tourists have arrived in the country in the recent past.

Of those, 250 tourists were diagnosed with Covid-19 and have been referred for treatment. About 150 of those diagnosed with the disease have returned to their homeland after recovering completely. Another 100 tourists who were diagnosed with the disease are still receiving treatment in the country.

Appreciating the support of Russia and Ukraine in boosting Sri Lanka’s tourism industry, Ranatunga said that the two countries were paying close attention to the healthcare tourism practices being implemented in Sri Lanka. He added that visitors to Sri Lanka in the recent past have noted that Sri Lanka is at the forefront in terms of tourist safety, healthcare, hospitality, and hospitality in the event of a pandemic.