Business

National Export Chamber to exhibit exports at World Expo 2020 

  • Schedules ‘Sri Lanka Export Brands’ trade exhibition 

The National Chamber of Exporters (NCE) of Sri Lanka will be organising a trade exhibition at the World Expo 2020 under the banner “Sri Lanka Export Brands” to showcase Sri Lankan export products and services.

The World Expo 2020, is one of the largest international exhibitions in the world and will be held in Dubai from 1 October 2021 to 31 March 2022, creating a platform to showcase the greatest innovations that have shaped the world we live in today.

The trade exhibition “Sri Lanka Export Brands” organised by the NCE will be held from 17 to 20 February 2022 and will serve as the ideal platform for Sri Lanka to create awareness for products and services and explore the immense opportunities of the Middle Eastern region.

Accordingly, the NCE has secured premises within the Dubai Exhibition Centre (DEC) located within the Expo 2020 Dubai site to host the “Sri Lanka Export Brands” exhibition. The DEC is a state-of-the-art multipurpose venue, spread across 45,000 square metres. 

Due to the adverse effects caused by the Covid-19 pandemic, Sri Lankan exporters are experiencing numerous challenges in sustaining export revenue and growth. Therefore, according to NCE the World Expo provides a great platform for Sri Lankan exporters to reach the right people, expand their business and develop a global network, whilst exploring the immense opportunities of the MENASA region.

The NCE is confident that this initiative will open up fresh avenues for the country’s exports to reach greater heights by expanding its global market share. Staying true to its greater mission of supporting the country’s export sector, the chamber is encouraging exporters to join this international event to reach new markets and to meet new people and cultures. 

According to NCE CEO/Secretary General Shiham Marikar, the NCE will be offering standard exhibition booths for potential exhibitors. Other value-added services provided by the NCE for the exhibitor, include; discounted rates for hotel accommodation in Dubai, airfare, and assistance to obtain visas. 

The chamber is currently coordinating with a leading local bank to partner with the event to extend financial assistance to potential exhibitors. “We are negotiating with a local bank to provide a loan to cover the event-related expenses at a concessionary interest rate with minimum collateral,” stated Marikar.

The NCE has already commenced a promotional campaign in co-ordination with the Sri Lankan Missions and Trade Chambers in the Gulf region to create awareness for the event and they will invite potential buyers in those respective countries as well to visit the “Sri Lanka Export Brands” exhibition. 

The Sri Lankan Business Council in Dubai and Northern Emirates is an organisation consisting of Sri Lankan entrepreneurs and senior professionals in the UAE with a mission to maintain, support, promote, and encourage trade, investment, technical and economic co-operation, employment, and tourism between Sri Lanka and the UAE has partnered with the NCE to promote the event and connect businesses with the exhibiting companies. 

Marikar highlighted the support extended by the Sri Lankan Embassy in the UAE and the Consul General based in Dubai in promoting this exhibition. “The NCE and its member exporters place a high note of appreciation for the role played by the Sri Lankan Mission in the UAE in terms of assisting the NCE in this process. The Ambassador of Sri Lanka to the UAE Malraj De Silva, and Consul General of Sri Lanka Nalinda Wijerathna, Dubai and Northern Emirates are playing a vital role from the initial stage of planning the event which is praiseworthy,” added Marikar.

Marikar further commended the role played by the Sri Lanka Tourism Promotion Bureau, who co-ordinated with the Expo organisers in securing the venue, event dates, and other logistical aspects. 

“Through these efforts and strategic event dates coinciding with Gulf Food Expo 2020, we expect a higher number of regional and international visitors and UAE nationals to visit the exhibition,” Marikar added.