Positive Sri Lanka announces partners of Rs. 90 b economic jumpstart project

– Announces partners ranging from hospitality and entertainment to automobiles and education industries

By Uwin Lugoda

The tragic Easter Sunday attack left the whole of Sri Lanka shaken, and managed to affect every Sri Lankan in some way or another. Three months on, the damning aftermath of the attacks still continue to take its toll on many people’s lives, while having a crippling effect on our economy. This is where Positive Sri Lanka comes in.

Launched on 20 June, the not-for-profit movement is an attempt by the Sri Lankan business community to help jump-start the economy by building up revenue of Rs. 90 billion (approximately $ 500 million) over the span of two months. In an attempt to garner business from tourists, businesses on board with Positive Sri Lanka are giving out attractive discounts and special deals to shoppers, free publicity for brands, and engaging in many other exciting promos.

The movement has garnered an immense positive response from the business community, with several of Sri Lanka’s leading brands joining in to do their part. These businesses include Spa Ceylon, Ministry of Crab, Vision Care, Elephant House, Unilever, Munchee, Sri Lankan Airlines, Hemas, and Kandy City Centre, to name a few.

The movement sees the sectors of entertainment, leisure, travel and hospitality, education, health, culture and heritage, art, fashion, and connectivity doing their part to help the economy. The Sri Lankan Tourism Board (SLTB) has also endorsed this by giving the participants the rights to use the So Sri Lanka logo in all their communications.

Another goal of the initiative is to create a fund that will be managed by Trail Sri Lanka to help the victims of the attack and their families in their long recovery process. The donations will be distributed by Red Cross in the form of short-term donations for immediate medical needs or, budget permitting, long-term care for people facing permanent consequences.

Below are the current offers put forward by the companies that partnered up with Positive Sri Lanka:

From the hospitality sector:

Amba Estate
· All of Amba Estate’s products (ranges of handmade teas, coffees, jams, chutneys, and spices) will carry a Positive Sri Lanka sticker
· Rs. 10 from each item sold will be donated to the Positive Sri Lanka fund
· Amba Estate’s products are available at the Good Market Shop, Milk & Honey Café, and La Baguette in Colombo, as well as direct from the Amba farm shop near Ella
· Three nights for the price of two for any bookings at the Amba Estate Farmstay near Ella
Gal Oya Lodge
· Gal Oya Lodge offers a 30% discount which will be valid until 31 July

From the retail sector:
The Outlet Store and Kids Wearhouse
· Up to 60% off till 11 August
DI Shoes
· Up to 50% off
Maze socks
· 11% off on online purchases
Baby Bear
· 10-15% off all products till 31 August
Colombo Jewellery Stores
· “Positive” pendants will be sold
Fashion Bug
· Buy five items for Rs. 5,000 and get a Rs. 500 gift voucher free. Valid until 10 August
l’Atelier Touché
· Up to 50% off
· 15% off on all products
· Rumpunch offered a lunch promo on their new website, which offered 15% off with sign up and free worldwide delivery. The offer ended on 21 July

From the restaurants/bars:
Ministry of Crab
· One free dessert is offered to any guest who posts a picture at MOC with #SriLankaispositive or #PositiveSriLanka. One dessert is offered per post
Next Innings
· Positive Hours Campaign: Buy one get one free on all beverages on Monday and Tuesday from 5 p.m. till 8.30 p.m.
· Showcasing the Positive Sri Lanka campaign ad on their screens
· 15% off on food from 1 to 31 August
Coffee Rooms
· “Positive” hour at Coffee Room Cafes
Pages and Coffee
· “Positive” hour with “Positive” cappuccino
· Pages and Coffee will also be having a Positive Sri Lanka pop-up sale on 28 July at the Pages and Coffee car park
Ceylon Superfood
· Discounted price on the Health Box. Contact @ceylon_superfood_company on Instagram

From the health and wellbeing sector:
Spa Ceylon
· These offers started on 11 July and is set to end on 31 July
o 30% off resort wear
o 30% off spot sales at selected outlets (announced three days prior)
o 10% off the “Peace” range
o 30% off on Colour Cosmetics
o Weekly spa discounts will be available
Vision Care
· Free eye and ear checkups, with more offers to be confirmed
· 15% off on all laboratory tests
· 25% off on health screening packages
· 20% off on dental scaling
· 15% off on nutritionist services
· 15% off on OPD rates
Ramani Fernando Salons
· 20% off on red highlights
· “Positive” deal on colour highlighting change – special positive deal on red highlights for 60 days

From the leisure sector:
Sail Lanka
· Up to 70% off on private whale watching cruises
· 25% off on three-hour private sailing cruises
· Up to 30% off on a one-night sailing cruise in Trincomalee
· Up to 30% off on a six-night sailing cruise in Trincomalee

From the education sector:
· 15% discount across the product range

From the automobile sector:
United Motors
· Rs. 100,000-700,000 off on UML products such as Xpander, Eclipse Cross, and Fusoand PHEV
· 15% off on the selling price of Valvoline/Preston, only at the Hyde Park Corner showroom
· Rs. 50,000-85,000 off on all Unimo Products such as Axia, Bezza, and Z100