Selyn x EQUAL GROUND’Pin it with Pride’: Everyone has the right to love and be loved
June is International Pride Month and this year, as part of its continuous efforts to promote diversity and equality in the workplace, Selyn has partnered with EQUAL GROUND, a non-profit organisation seeking economic, social, cultural, civil, and political rights for the LGBTIQ community of Sri Lanka. The “Pin it with Pride” partnership was launched in order to raise awareness, educate, and support the LGBTIQ+ cause in Sri Lanka. This collaboration with EQUAL GROUND will not only ensure that staff of Selyn will receive “Diversity in Workforce” training, but also profits from the sale of the rainbow flower pins, and the extended Pride collection will go towards supporting the continuous work and advocacy of EQUAL GROUND.
Selyn continues its legacy of identifying social issues and trying to lead by example and create change. Selyn Director – Business Development Selyna Peiris said: “Having exported toys for nearly 30 years, our international brand ‘Selyn Play’ hosts a series of educational toys which are created to promote diversity and respect for others. To celebrate Pride, we transformed our ‘diversity dolls’ to represent what we call the rainbow families, a series of dolls which can be utilised to educate children about the diverse family structures within LGBTIQ+ communities around the world.
“We may not be able to change discriminatory laws and practices, but we can use our product to create impact. We can also take the necessary steps to educate our staff, support and collaborate with like-minded passionate organisations making a difference, and hopefully be a source of inspiration for others. If we can stand by our LGBTIQ+ staff and community allies, then others should too!”
“We’ve come a long way in terms of LGBTIQ+ rights and awareness in Sri Lanka, but we still have a long way to go. Industry partnerships, especially those with partners that work across rural areas and outside of big cities, are a good way to help spread awareness and education. We are therefore delighted that Selyn has joined hands with us for Pride and will continue after that with instilling diversity and inclusion in their workplace,” said EQUAL GROUND Founder and activist Rosanna Flamer Caldera.
The Pin it with Pride rainbow flower is made from 100% handloom fabric by Selyns artisans. Made with pride and love, it can be purchased along with the greater Pride collection available in Selyn, Fife Road, Colombo or online via www.selyn.lk.