Business

Sigiriya amongst Bloomberg’s Seven World Wonders

  • Sri Lanka the only Asian country to make it to the list

 

The Sigiriya Rock Fortress was listed as one of the new Seven Wonders of the World by Bloomberg Businessweek, making Sri Lanka the only Asian country to make it onto the list along with six other iconic sites appealing to the new age traveller with a thirst for adventure. These marvels include archaeological and natural treasures spanning far wider than the ancient Greek world and catering to all types of modern explorers.

Dating back to King Kashyapa in the fifth century A.D., Sigiriya is the “perfect amalgam of human-made treasure and natural wonder” enthuses Bloomberg. Nicknamed Lion Rock – a reference to the paws sculpted into the base of the 660-foot-tall stone – it includes elaborate cisterns and gardens, frescoed caves, and a winding stairway to the crowning citadel. 

Sri Lanka Tourism has strategically embarked on developing Sigiriya, a World Heritage site, into a sustainable destination under the National Sustainable Destination Certification (NSDC) initiative. Sustainable tourism is essential to protect natural, cultural, and environmental resources which are critical for the wellbeing of Sri Lanka’s tourism industry. If these valuable resources are not sustained, Sri Lanka could see dwindling tourist numbers in the future. 

In keeping with this initiative, single-use plastic has been recently banned in Sri Lanka. While sustaining our resources, this strategy will also provide locals with more opportunities to practise ancient arts and crafts to cater to the demand for sustainable materials. Particularly post Covid -19, there will be an emergence of the conscious traveller with demands for all aspects of their travel to be sustainable with minimum travel footprint.