Considering Sri Lanka’s reputation for its manufacturing excellence with extensive operations in South Asia, the Sri Lanka Export Development Board (EDB), in collaboration with the Sri Lanka Missions in the US and the Commercial Law Development Programme of the US Department of Commerce, organised a Sri Lanka country pavilion with nine Sri Lankan companies at the“Sourcing at Magic” exhibition in Las Vegas. Accordingly, the fair showcased men’s, women’s, and children’s apparel, footwear, accessories, and manufacturing resources from around the world. Over 2,600 exhibitors from 45-plus countries participated in the Magic Las Vegas event in August 2022, which offered opportunities for participants to expand their knowledge by taking part in over 50 free seminars and panels led by industry experts. The US market has become extremely viable for Sri Lanka as US buyers are looking to diversify their main supply source. The US is the major export market for Sri Lanka apparel, with export earnings of $ 2.12 billion in 2021 and accounting for 39% of the total apparel exports to the world and 69% of the total product exports to the US from Sri Lanka. Lucky Industries (Pvt.) Ltd., JK Garments (Pvt.) Ltd., JIA Moda (Pvt.) Ltd., Kash Garment (Pvt.) Ltd., Haward Fashion (Pvt.) Ltd., Queens Work Wear (Pvt.) Ltd., Colmans Garments (Pvt.) Ltd., Sarasavi Exports(Pvt.) Ltd., and Screenline (Pvt.) Ltd.  showcased and promoted a wide range of apparel products at the Sri Lanka pavilion, ranging from ladies’ dresses and blouses, activewear, workwear, men’s shirts, underwear, children’s wear, socks, and garment printing capabilities for the US market. Sri Lankan companies had the opportunity to meet several North American and South American buyers and received good responses on the quality of the products manufactured in Sri Lanka. The companies have also received very positive inquiries which are expected to bring more business to Sri Lanka in the future. The buyers were mainly looking for small orders which ideally suited the Sri Lankan companies. Magic Las Vegas is one of the global fashion marketplaces with a high-energy fashion experience which is held biannually in February and August in the Las Vegas Convention Centre. Magic Las Vegas is the most comprehensive destination for fashion buyers and brands to discover new and emerging brands, explore the latest trends, connect with fashion insiders, gain industry insights, etc. Magic Las Vegas accelerates sales pipelines and fosters new and refreshed business connections with access to a growing global audience of young, contemporary, and trend-driven retailers and buyers.