UCL introduces British degree in Business and Marketing
Universal College Lanka (UCL) launched its new degree programme, BA (Hons) Business and Marketing awarded by its exclusive partner university, the University of Central Lancashire. The launch took place during a panel discussion on ‘Marketing Education for Corporate Success’ on 15 September at the state-of-the-art UCL campus.
The event was presided over by guest panellists Lancashire School of Business and Enterprise School of Business Head Dr. Robin Carey, Maliban Group Group CEO Ravi Jayawardena, Chartered Institute of Marketing Country Head (Sri Lanka and the Maldives) Onalie Dissanayake, UCL Director Steven Enderby, UCL CEO Gihan Silva, and management, faculty, and staff of UCL, along with invitees.
Enderby welcomed the audience with his opening remarks on how resilient businesses are built on exceptional marketing efforts, followed by the panel discussion.
Dr. Carey spoke on international perspectives of marketing education, whilst Jayawardena lent his expertise and business acumen on the importance of business and marketing education for corporate success and Dissanayake highlighted the necessity of academic knowledge combined with professional education for a successful career.
The modern content of the BA (Hons) Business and Marketing degree gears students in the right direction, offering knowledge, practical applicability, and a value-added internship, in the third year.
The one-year industry placement/internship provides practical marketing experience in a variety of areas at leading organisations in diverse industries in Sri Lanka, allowing students to immerse themselves in the corporate world with a definite edge over other graduates.
The programme was professionally navigated by Silva, whilst being at the helm of UCL and possessing a wealth of expertise in managing local and global brands of repute.
All students who enrol are considered as internal students of the University of Central Lancashire and have the opportunity of progressing for the final year of the degree to the parent campus in the UK and securing post-study work visa to gain international exposure.