According to “Counterpoint Research's Market Pulse Report” released on 27 July, mobile phone brand vivo ranked first with a market share of 19.8% in 2Q 2022 (China’s smartphone sales decreased to 14.2% year-over-year [YoY] in 2Q 2022, according to “Counterpoint’s Market Pulse” report), maintaining its position as a global smartphone brand. Vivo, following a more global and local approach, has developed an understanding of local culture.
The brand stated it has marked this success due to its X, V, and Y Series. The X Series, with its camera-centric innovation and partnership with Zeiss, the V Series, with its balanced appeal and technology, and the Y Series, with its budget flagship experience, helped garner interest from the youth.
Vivo stated that it is a technology company that creates products based on a design-driven value, with smart devices and intelligent services as its core. Vivo claims to have implemented a sustainable development strategy in accordance with the company’s core values, which include “Benfen” (the attitude of doing the right things and doing things right), user-orientation, design-driven value, continuous learning, and team spirit.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centres in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system.
Vivo tops China’s smartphone market in 2Q22: Counterpoint Report
15 Sep 2022
Vivo tops China’s smartphone market in 2Q22: Counterpoint Report
15 Sep 2022